top of page

All Posts
Who is taught perfect or brave?
The next podcast season will focus on females and topics relating to health, female empowerment, and relationships. The credit for this idea belongs to a good friend of mine. When she mentioned it a few weeks ago, there were a few people that came to mind instantly as women who I think would fit the topic. I will not spoil the surprise by saying who they are now. However, I will say this: after we decided on the topic, I could not help but think about it frequently. It mainl

Salina Edwards
2 days ago2 min read
Â
Â
Â
What We Must Never Forget In the Arena
The arena can be an overwhelming place. You have fans, supporters, naysayers, haters, enemies, friends, and families. You have those who are shouting at you and telling you what you should or shouldn't do. You have those around you who sit silently and watch you rise or fall while they internally take assessment of you and your decisions. There are distractions, things or people who try to take your awareness away from being in the arena. It would better serve them if you ta

Salina Edwards
Aug 143 min read
Â
Â
Â
A Never-ending Footwear Problem
I love sneakers. I have loved footwear since I was a kid. There was something about playing basketball and sports and cleaning my shoes at a young age that fused sneakers and footwear into my DNA. Now, my relationship with sneakers and footwear has had its ups and downs, and even now, I could say that we are in the middle. I still have my curiosities and stay current just enough for work, but truthfully, I don't know as much as I should or even know all the Jordans by silhoue

Salina Edwards
Aug 122 min read
Â
Â
Â
A Dream of a More Connected Foot Health System
If money were no obstacle and you didn't have to worry about regulation, licenses, abilities, and everything else that gets in the way of people building and creating their ideas, I would create a holistic foot-to-footwear framework. It would be a connected foot health system. The big picture would be personalized foot rehab to footwear production to footwear creation and selection. I would start with collegiate athletes, specifically women rugby players, then move to women b

Salina Edwards
Aug 103 min read
Â
Â
Â
Mesa County Outdoorsy Footwear Opportunity - Part 3
Mesa County Footwear Opportunity: a potential hot commodity in footwear product testing, what? Now, hear me out. This is all hypothetical and theoretical. I have not done any deep dive or research, nor gathered hard data on the actual ability for Mesa County to be a great place for footwear testing. However, the potential is there. For there to be true validation, a brand would have to run its own experiment, share the results, and say Mesa County was a great place or absolu

Salina Edwards
Aug 92 min read
Â
Â
Â
Mesa County Outdoorsy Footwear Opportunity - Part 2
When I started writing on this topic, I did not plan on having more than one part to this. However, when you get on a topic you enjoy and that triggers your imagination, it is hard to stop it, so the writing must continue. In the first post, I made a statement, or more so asked a question: "Could Mesa County become what Eugene/Beaverton/Portland became to Nike?" Now, I asked that clearly based on an oversimplification of information and imagination. We all know currently Mes

Salina Edwards
Aug 72 min read
Â
Â
Â
Mesa County Outdoorsy Footwear Opportunity?
About just over a year and a half ago, I came up with an idea to do a GrandValli x Altra footwear project collab. Nothing came of it. It was just an idea; however, the original concept circled back to my mind today, and I keep thinking about it. Today, I saw something on LinkedIn from the Mesa County Workforce Center that said, "Tourism and outdoor recreation are vital economic drivers in Mesa County, generating over $320 million in direct GDP and driving more than $366 mill

Salina Edwards
Aug 43 min read
Â
Â
Â
One Thing We All Must Do
I believe we must all never quit, never give up, and never bow out. With the life we are given, we must keep going and keep striving and trying. This is something I have to remind myself more often than I can even admit. However, today I realized that it doesn’t have to be something that I have to force on myself. Sometimes we can allow other people to spur us on if we just take a second to be open and present. Today, for example, I was struggling a little bit. I was in silen

Salina Edwards
Jul 302 min read
Â
Â
Â
The Identity of a Creative Exec Producer
According to ChatGPT, Creative Executive Producer is the identity that I resemble. What does that even mean? From my understanding it basically means taking ideas and turning them into experiences, events, or products. Basically bringing ideas to life. What i find interesting is that based on my track record there have been somethings I have made happen but i haven't always seen completely through. When something is structured and all the rules of engagement are laid out I c

Salina Edwards
Jul 292 min read
Â
Â
Â
Hitting the Accelerator
I have mentioned in previous writing how I have become interested in the idea of reducing the time between idea and execution. As someone who used to be an overthinker and struggle with analysis paralysis, the time between idea and execution for me was either long or quick based on some moment of inspiration or motivation, which did not sustain, as I have struggled with finishing things I start. However, taking on the challenge of reducing my lag time, I have noticed a renewe

Salina Edwards
Jul 272 min read
Â
Â
Â
Day 2 With No Idea What to Write
Just a jot down of some of the ideas or items that have crossed my mind are below. They are in no particular and as you can tell I have nothing specific in mind to write about, but the writing must continue. WNBA All-Star Game: I have never been but would like to go. In entrepreneurship, they say what separates successful people from others is the speed of execution or the speed between ideas and action. Those that move faster, learn quicker, and are able to adapt and change.

Salina Edwards
Jul 261 min read
Â
Â
Â
What to Write?
What do you write when you can't think of what to write but are committed to writing and publishing at least 250 words? Who knows? I guess you just write and see what comes to you. For me, right now, I know I have to write something. While my 30-day challenge is probably over or about to be over, I am still committed to writing and publishing my thoughts and opinions. There is an empowering thing about writing and publishing your work, even if there are no eyes on it yet. I h

Salina Edwards
Jul 251 min read
Â
Â
Â
Notes About Overthinking
I recently listened to "The Overthinker's Guide to Making Decisions," by Joseph Nguyen. Below are the notes I took and the ideas that resonated with me as I listened to the audiobook version. A Decision made from fear is always the wrong decision. - Tony Robbins The root for over thinking is fear. Where your attention goes energy flows. Where energy flows things grow. To overcome fear don't feed it. When we focus on what we don't want we feed it until it overwhelms the decisi

Salina Edwards
Jul 232 min read
Â
Â
Â
Action in the Arena
I have talked about being on the sidelines or outside the arena. I have mentioned the mindset to be in the arena. I have mentioned what it means, at least to me, to be in the arena, but I have not spoken more specifically about what participating in the arena looks like. After all, you can be at the party and make it in the door but never hit the dance floor. So, how do we participate in the arena? How do we know if we are participating or sidelining ourselves? How do we push

Salina Edwards
Jul 212 min read
Â
Â
Â
Mindset for the Arena
The simple answer to what mindset you need to be in the arena is a growth mindset. There is no fixed mindset or identity-based mindset that is going to keep you fighting and operating in the arena. Limited ideas of yourself will not keep you in the arena, especially when things get harder and more challenging and you begin to fail over and over again. I don't say this as someone who has it all figured out. Every day since three days or so ago, I have asked myself if I am ente

Salina Edwards
Jul 192 min read
Â
Â
Â
How to Enter the Arena
How do we enter the arena? This is a follow up from my "Enter the Arena" writeup. From what I have realized the key is participation. Are we participating in what we say we want to achieve or are we in the never ending cycle of preparing, researching, thinking, reading etc. Basically are we doing the thing that we said we were going to do? Are we allowing ourselves to create some friction in reality that has to lead to an outcome and the requires effort? While there are dis

Salina Edwards
Jul 182 min read
Â
Â
Â
To Enter the Arena
What if it was brought to your attention that you may have a belief deep down that says: "Do not step fully into the arena until you can guarantee that the result will confirm who you believe you are." What would you do? How would you take it? What would you think? Being on the Outside It was brought to my attention that this may be me. Unfortunately, for me, a few weeks ago I read President Roosevelt's "Man in the Arena" quote and instantly felt like the "do not step ful

Salina Edwards
Jul 174 min read
Â
Â
Â
Writing Challenge Update
I am unsure what day it is in the challenge, and I am unsure how many posts I have written, but I am beginning to feel that I am hitting a wall. I think I am halfway through, but I am running out of things to write about. Right now, I am not writing to focus on GrandValli. I am just writing whatever comes to mind to build the habit, but man, it's tough. As a kid, I wrote a lot. I wrote poetry, song lyrics, and I even wrote a whole movie script by hand in multiple different n

Salina Edwards
Jul 162 min read
Â
Â
Â
When Waiting for The Big Swing
Man, I don't care what anyone says, it is hard to deal with the feeling that you just need one moment to change everything, and you are wondering when it will hit. You keep doing the small things, and you are being consistent, and yet you still fail to see the results or the progress that you have been hoping for. It is hard to keep moving and grooving and still not see the drastic change. If that happens to you, what do you do? That is a question I ask myself all the time. H

Salina Edwards
Jul 152 min read
Â
Â
Â
Reduce Your Regrets
I ended up scrolling Facebook today and went down a rabbit hole of regrets people had. It was one of those pages where strangers write anonymous notes and leave them in a jar, and someone reads them out loud later. What I noticed from many of the notes was that there were a lot about love and relationships. Some relationships were intimate, family-based, friendships, etc. What I noticed is that a lot of people regretted not saying how they felt about someone, saying somethin

Salina Edwards
Jul 142 min read
Â
Â
Â
bottom of page